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A unique solution to boost data services adoption.
Mobiquest's ODP framework enables media companies and service providers to rapidly deploy and manage rich media mobile applications that deliver an enhanced user experience.
Mobiquest's ODP framework embeds mobile advertising, wide handset support and management capabilities that increase profitability, lower cost of ownership and drive brand-awareness.
Key Benefits :
- Generates data usage by improving usability
- Harmonized operator-branded user experience with tie-ins to existing portal, content and service offerings
- Flexible & extensible architecture supports partnerships (e.g. Google, eBay, YouTube, MySpace) and operator propositions (e.g. Music, Mobile TV)
- Branding and Advertising
- Enhanced customer relationships by greater interactivity
Generic Applications
ODP Rich Media:
Enables users to experience download content, such as ringtones, games and videos
offline. With On-Device, users can quickly access and download, as well as preview
data services prior to purchase. Service Providers can customize their content offering
via dynamic updating, designing a more attractive presentation and initiating marketing
campaigns.
ODP Information:
Providing many of the same benefits as ODP Rich Media. Users can browse quickly through headlines and banners offline, and preview content / services before purchase, while operators can easily initiate varied marketing activities.
ODP Storefront:
Dynamically updated and defined by the operator, the application enables users with links to easily navigate entire content offering , quickly access content and preview data services prior to purchase.
Mobile Advertisements
Customers interact with an advertisement to
expand it, to view it, to close it, to fill in a form, to
receive dynamic data, to launch an audio/video
clip, etc. Advertisements are linked to the
corresponding Rich Media service or WAP page,
or call-center.
With their behavior is tracked using a unique identifier to generate ad statistics and revenue(CPM/CPC), Customer profiles are built using customer tracking or by offering opt-in choices whereby the customer elects to receive targeted ads related to his/her interests.
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